1) We believe that technological convergence will eventually lead to convergence between digital marketing and traditional marketing. And a highly technological world, people yearn for deep involvement. The more socials we are, the more we want tailor-made things for us. Backed by the analysis of big data (collecting, processing and analyzing megadados), the products become more personalized and the services, more personal. In the digital economy, the secret is to leverage these paradoxes. (Kotler, Kartajaya, Setiawan, 2017) The stretch is part of the 4.0 marketing book by Kotler, Kartajaya and Setiawan. About the various stages of marketing, according to these authors, complete the following sentence gaps in need create while no , the require if back causes and values. Check the alternative that completes the gaps correctly, alternatives: a) marketing 1.0/advertising/marketing 2.0/companies, b) Marketing 2.0/differentiation/Marketing 3.0/brands. C) Marketing 3.0/ads/marketing 1.0/advertisements, d) marketing 4.0/technology/Marketing 3.0/disclosures, Keting 1.0/differentiation/marketing 4.0/brands.​

Employees of dti, inc. worked 1,600 direct labor hours in january and 1,000 direct labor hours in february. dti expects to use 18,000 direct labor hours during the year, and expects to incur $22,500 of worker’s compensation insurance cost for the year. the cash payment for this cost will be paid in april. how much insurance premium should be allocated to products made in january and february?

1. list five staple convenience goods that you or your household buys on a regular basis. (you do not need to use complete sentences. 2.5 points) 2. list three impulse convenience goods that you or someone you know has purchased. (you do not need to use complete sentences. 2.5 points) 3. describe a shopping good that you or someone you know purchased. what kind of research did you or that person do before buying the product? (1-5 sentences. 3.0 points) 4. choose an example of a company you could start, and decide which business structure would make the most sense for that type of company (sole proprietorship, partnership, llc, c corporation, s corporation, or nonprofit corporation). explain why this structure would be good for this type of company. give at least 3 reasons. (3-6 sentences. 6.0 points) 5. if you were starting a new business, describe at least three departments to the company that you would need right away. why are these departments so important? (1-5 sentences. 3.0 points) 6. describe a product that you think has saturated its market. what makes you think it has saturated its market? (1-5 sentences. 3.0 points)

Google started as one of many internet search engines, amazon started as an online book seller, and ebay began as a site where people could sell used personal items in auctions. these firms have grown to be so large and dominant that they are facing antitrust scrutiny from competition regulators in the us and elsewhere. did these online giants grow by fairly beating competition, or did they use unfair advantages? are there any clouds on the horizon for these firms -- could they face diseconomies of scale or diseconomies of scope as they continue to grow? if so, what factors may limit their continued growth?