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Business, 06.04.2021 02:10 alexiasvizcaino

DeConinck Soup Co. found that its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, DeConinck's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. DeConinck's is using segmentation.

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DeConinck Soup Co. found that its canned nacho cheese sauce was too spicy for Americans in the East...

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