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Business, 06.04.2021 01:00 familyk0jj3
Why should a benchmark statement be included in advertising objectives? Group of answer choices It is useful in determining whether retailers have increased their sales over the year. It gives an indication of how the advertising message is best presented. Objectives become more easily attainable when such a statement is included. Shareholders want to see where a company is in relation to competition. Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
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