Business, 01.04.2021 16:00 ldkruger19

1) How did the strategy in China, India and Brazil differ as Amazon tried to enter and grow in those markets? Consider entry mode and timing. 2) What factors helped or hurt Amazon in each market? 3) What did Amazon learn from each market? 4) How do we measure success in international, particularly emerging, markets? 5) What suggestions or tips would you have after reading about Amazon’s experiences in each market? 6) Should Amazon enter other markets immediately? If so, why and where? If not, where should its focus be?

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1) How did the strategy in China, India and Brazil differ as Amazon tried to enter and grow in those...