DIRECTIONS: Read through each scenario and determine if the business uses a production concept, sales concept, or marketing concept.
1. "We're very focused on understanding our customers and meeting their needs. And you
have to be. For example, 50 years ago our firm used to manufacture typewriters - well
nobody buys them anymore. Therefore, to be successful you have to adapt and meet
changing consumer needs and, fortunately, our firm is committed to that goal. And it's
working, last year we achieved both record profits and record customer satisfaction
scores."
Concept
Justification