Business, 25.03.2021 21:30 liyah2459

For over 10 years, Erudite, a publishing and educational company that produces college textbooks, has been selling its books online through studysmart, a popular online retailer that sells textbooks published by different companies. Recently, Erudite stopped selling its books through studysmart and set up its own website to sell its books. This change in channel organization is called . franchising intensive distribution disintermediation brokering selective distribution

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For over 10 years, Erudite, a publishing and educational company that produces college textbooks, ha...