g With regard to the objectives of advertising, identify the most accurate statement. Group of answer choices Advertising is not justified on the basis of the revenue it generates. The advertising outlays should be increased in every market and medium up to the point where the additional cost of gaining more business exceeds the incremental profits. The ultimate goal of the business advertiser is to make sales and profits. Advertising is not subject to the law of diminishing returns.

There is a small, family-owned store that sells food and household goods in a small town. the owners have good relations with the community, especially with local farmers who supply much of the food. the farmers aren't organized into a cooperative or union, and the store deals with each individually. suppose the store wanted to buy some farms to control the supply of certain vegetables. how would you classify this strategic move? select one: a. horizontal integration b. forward integration c. backward integration d. concentric integration