Compare and contrast ways by which consumers and organisations buy products

Organizations generally purchase goods in larger volumes than individuals, and are driven by customer demand and need for manufacturing materials. Consumers, on the other hand, are driven both by need and by want.

Explanation:

The organizational buyers have full knowledge of market and suppliers. Consumers buy many goods to use to satisfy personal or family needs. Organizational buyers buy limited goods to use to conduct business. Consumer buying behavior is effected by age, occupation, income level, education, gender etc.

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