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Business, 22.03.2021 17:40 Jazminfun70

William Golden designed one of the most successful trademarks of the twentieth century for . Two circles and two arcs form a pictographic eye. When the pictographic eye first appeared, it was superimposed over a cloud-filled sky and projected an almost surreal sense of an eye in a sky. The effectiveness of the symbol demonstrated to the larger management community how a contemporary graphic mark could compete successfully with more traditional illustrative or alphabetic trademarks.

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