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Business, 19.03.2021 03:00 nicolescaggs

Checklist: (Steps 1 and 2 of marketing research planning) Define the problem and research objectives you want answered in line with the company's mission and objectives. Determine how to go about getting answers to those research questions in the most time- and cost-efficient way while getting viable and significant data (i. e., determine the means of obtaining the data). Explain what type of data you will you need, primary or secondary. Explain what type of research you will pursue. Will you use quantitative or qualitative data

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Checklist: (Steps 1 and 2 of marketing research planning) Define the problem and research objectives...

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