In test marketing, the greatest danger is in choosing a test-site city that . Question 8 options: does not reflect market conditions in the new products projected market area is unique in being representative of the entire city, although it is unlike neighboring cities does not respond quickly to changing trends and is highly entrenched in its cultural ways has a racial mix and thus has more diversity than other cities in the projected market area

Garfield corporation is considering building a new plant in canada. it predicts sales at the new plant to be 50,000 units at $5.00/unit. below is a listing of estimated expenses. category total annual expenses % of annual expense that are fixed materials $50,000 10% labor $90,000 20% overhead $40,000 30% marketing/admin $20,000 50% a canadian firm was contracted to sell the product and will receive a commission of 10% of the sales price. no u. s. home office expenses will be allocated to the new facility. the contribution margin ratio for garfield corporation is