Look through the following pricing strategies from the chapter:
Dynamic, a la carte, odd-even, reference (and third option), extremity aversion, prestige, bundle, multiple-unit, and loss leader
Read the following scenarios and decide which pricing strategies would be most beneficial. Answer the given questions / follow the instructions.
1. A videographer specializing in weddings currently charges $2,000 to shoot a wedding. She has been shooting weddings for over twenty years and has now booked some well-known clientele. Which two pricing strategies would be most strategic for this videographer and why? What other pricing recommendations would you make to this videographer?
Prestige and a la carte
2. Sam has created a clothing line that sells at a local boutique. Short-sleeved shirts are $40, sweaters are $60, hats are $20, and accessories such as socks are $15. Give Sam two psychological strategies to use to improve his pricing and hopefully increase product sales. Explain your answer.
3. Now assume that Sam’s shirts sell for $400, his sweaters for $600, his socks for $150, and his hats for $200. Would your pricing strategy recommendations change any? Why or why not?
Answers: 2
Business, 23.06.2019 00:00, aloading2256
Which of the following statements is not correct? the stock of publicly owned companies must generally be registered with and reported to a regulatory agency such as the sec. when stock in a closely held corporation is offered to the public for the first time, the transaction is called "going public, or an ipo," and the market for such stock is called the new issue or ipo market. "going public" establishes a firm's true intrinsic value and ensures that a liquid market will always exist for the firm's shares. if you wanted to know what rate of return stocks have provided in the past, you could examine data on the dow jones industrial index, the s& p 500 index, or the nasdaq index.
Answers: 1
Business, 23.06.2019 02:00, sunflowerdaisy35
Which of the statements is true about the values recorded in the balance sheet of a firm?
Answers: 2
Look through the following pricing strategies from the chapter:
Dynamic, a la carte, odd-even, refe...
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