Hugo decides to buy his Christmas gifts on Black Friday. To simplify his life, he is giving his 10 closest friends scarves for Christmas and everyone else Christmas cards. Hugo is willing to spend $200 on the 10 scarves. When he arrives at Macy’s at 5:00 A. M. on Black Friday, he discovers that scarves are on sale for $12 each. Hugo buys 10 scarves and uses the remaining $80 to buy himself a some clothes. How much consumer surplus did Hugo receive from the tenth scarf he purchased? A. Consumer surplus from the tenth scarf:.
B. Assuming Hugo follows the Rational Rule for Buyers, why did Hugo only purchase 10 scarves when they were on sale? Shouldn't he have purchased more since they were such a good deal compared to what he was willing to pay?
At a price of $12, Huge determined that:.
a. buying an eleventh scarf gave him less than $8 in consumer surplus.
b. buying an eleventh scarf gave him less than $12 in benefit.
c. buying an eleventh scarf gave him more than $12 in benefit.
d. the price exceeded his marginal cost.
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