You have been retained by a new ride-sharing service that has gone global in a relatively short period of time. Unfortunately, this tremendous growth has come at a price: not only have they attracted the negative attention of competitors and government regulators, a number of incidents with their drivers in several key cities has resulted in a recent downturn in business. As one of the leading independent market researchers in the country, you have been retained to help them address their challenges while continuing to maximize the benefits of their increasing market presence. In an essay of approximately 300 words, describe what actions you will propose to undertake on their behalf, the amount of time you think it will take you to carry out these activities and what they can expect from you at the conclusion of your work.

The business cycle is the periodic but irregular up-and-down movement in economic activity, measured by fluctuations in real gross domestic product (gdp) and other macroeconomic variables. a business cycle is typically characterized by four phases—recession, recovery, growth, and decline—that repeat themselves over time. economists note, however, that complete business cycles vary in length. the duration of business cycles can be anywhere from about two to twelve years, with most cycles averaging six years in length. some business analysts use the business cycle model and terminology to study and explain fluctuations in business inventory and other individual elements of corporate operations. but the term "business cycle" is still primarily associated with larger (industry-wide, regional, national, or even international) business trends.