subject
Business, 12.03.2021 09:00 edwardo99

1. What is the purpose of market research? What are some of the benefits and some of the limitations of market research? Explain.
2. How might a business use market research in order to identify industry trends and potential
markets, analyze demand, and forecast sales? What are some of the components of market
research that might be used to accomplish these things?
3. Consider some of the successful businesses in your area. What do you think makes these
businesses successful? Identify and explain any possible competitive advantages that these
particular businesses may have that contribute to their success.
4. What is market segmentation? Identify and briefly describe each of the four categories of market
segmentation and how each category can help a business meet the needs of their customers.
5. Imagine that you are currently involved in the market analysis process. You have created a plan
for your research and are ready to move onto the next step collecting data. What are the two
types of research that you will likely use during this step? Identify and explain the two types of
research, possible sources of these types of research, and the purpose that each serves during
market analysis.

ansver
Answers: 1

Other questions on the subject: Business

image
Business, 21.06.2019 22:00, isabelj2004
Email viruses are typically launched by people who modify header information to hide their identity. brightmail's enrique salem says that in the future, your email reader will authenticate the sender before putting hte message in your inbox. that way, you will know the source of all the emails you read. alan nugent of novell says, "i'm kind of a fan of eliminating anonymity if that is the price for security." will eliminating anonymity make computers more secure?
Answers: 3
image
Business, 22.06.2019 05:30, junior2461
Identify the three components of a family's culture and provide one example from your own experience
Answers: 2
image
Business, 22.06.2019 12:30, chycooper101
Rossdale co. stock currently sells for $68.91 per share and has a beta of 0.88. the market risk premium is 7.10 percent and the risk-free rate is 2.91 percent annually. the company just paid a dividend of $3.57 per share, which it has pledged to increase at an annual rate of 3.25 percent indefinitely. what is your best estimate of the company's cost of equity?
Answers: 1
image
Business, 22.06.2019 15:20, amulets5239
Sauer food company has decided to buy a new computer system with an expected life of three years. the cost is $440,000. the company can borrow $440,000 for three years at 14 percent annual interest or for one year at 12 percent annual interest. assume interest is paid in full at the end of each year. a. how much would sauer food company save in interest over the three-year life of the computer system if the one-year loan is utilized and the loan is rolled over (reborrowed) each year at the same 12 percent rate? compare this to the 14 percent three-year loan.
Answers: 3
You know the right answer?
1. What is the purpose of market research? What are some of the benefits and some of the limitation...

Questions in other subjects: