Pierre Leblanc owns a bicycle shop that specializes in European speed bikes. He sells expensive bikes with price is starting around 500. He’s only competition is a nearby Walmart store that sells bike starting at around 150. Recently the economy and pierre account has been depressed due to the closing of several corporations in the area. Since economy is bad pierre sales are starting to fall. He does it want to close his business and has asked for your help. Which product mix strategy would be best for pierre?
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Pierre Leblanc owns a bicycle shop that specializes in European speed bikes. He sells expensive bike...
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