Situational Analysis o Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
o Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
o Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future. Base this on your research and critical thinking.
 Alternatives
o Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.
 Recommendation (Marketing Strategy)
o Select one or two of the alternatives above to solve the problem that you identified in this case analysis.
o Discuss your rationale for choosing these and not the others. Include supporting research that will