Business, 08.03.2021 20:00 jazminpratt0311
At the International Toy Fair, you decide to study retailers to understand how to improve their experience at your booth. You recruit 100 attendees each day of the three-day convention who agree to evaluate 10 booths of their choosing and record their evaluations on digital tablets. You take pictures of each of the booths evaluated, and tally the results of these 300 online surveys. Totally you have 3,000 booth evaluations, covering more than 120 different booths. You designed a:
a. monitoring study
b. qualitative research study
c. quantitative research study
d. causal-explanatory study
e. descriptive study
Answers: 3
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