Ryan has inherited the family crab shack restaurant on the boardwalk in Wildwood. The restaurant is a small, local institution that beach visitors have been coming to for decades. They are open from 9am- 10pm. Ryan wants to grow his business and is considering either a market penetration or market development strategy. Discuss both strategies in terms of how Ryan will grow his business with either strategy. Which strategy will you recommend to Ryan?

The management of a supermarket wants to adopt a new promotional policy of giving a free gift to every customer who spends > a certain amount per visit at this supermarket. the expectation of the management is that after this promotional policy is advertised, the expenditures for all customers at this supermarket will be normally distributed with a mean of $95 and a standard deviation of $20. if the management wants to give free gifts to at most 10% of the customers, what should the amount be above which a customer would receive a free gift?