2. Imagine you manage a bookstore. The store sells both fiction and nonfiction titles, but because your store is located in a beachside town, it has a very large selection of beach and sea-themed books. For instance, it carries a number of nonfiction books on fishing, surfing, and sailing and a number of fiction books where the setting takes place at the beach or at sea. Back when the store first opened in 1980, the owners set everything up to be tracked and managed by pen and paper. But now, you've just set up a new system that will track everything electronically. Employees will no longer have to write out receipts by hand, nor will you have to track inventory or finances with paper. Furthermore, you now have a business website and hope to start selling e-readers in the near future.

a) How does specialization play a role at the bookstore? (5 points)

b) How will the new system of tracking sales and inventory electronically likely increase the bookstore's competitiveness and productivity? (5 points)

c) In what ways could you use technology to increase the number of customers who visit your store? (5 points)

d) What additional technologies might you be able to add to the bookstore to improve productivity and competitiveness? Consider the role of customers and employees in this answer. (5 points)