Rungby Corporation has two major business segments--North and South. In September, the North business segment had sales revenues of $260,000, variable expenses of $145,000, and traceable fixed expenses of $33,000. During the same month, the South business segment had sales revenues of $930,000, variable expenses of $488,000, and traceable fixed expenses of $177,000. The common fixed expenses totaled $262,000 and were allocated as follows: $131,000 to the North business segment and $131,000 to the South business segment. A properly constructed segmented income statement in a contribution format would show that the segment margin of the East business segment is:

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Suppose that two firms produce differentiated products and compete in prices. as in class, the two firms are located at two ends of a line one mile apart. consumers are evenly distributed along the line. the firms have identical marginal cost, $60. firm b produces a product with value $110 to consumers. firm a (located at 0 on the unit line) produces a higher quality product with value $120 to consumers. the cost of travel are directly related to the distance a consumer travels to purchase a good. if a consumerhas to travel a mile to purchase a good, the incur a cost of $20. if they have to travel x fraction of a mile, they incur a cost of $20x. (a) write down the expressions for how much a consumer at location d would value the products sold by firms a and b, if they set prices p_{a} and p_{b} ? (b) based on your expressions in (a), how much will be demanded from each firm if prices p_{a} and p_{b} are set? (c) what are the nash equilibrium prices?

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