The company’s choice of its name, Plymouth Rock Assurance, and its motto, "More Than Just Insurance," indicates the company is attempting to position itself in a particular manner. Which of the following would most likely be the intended position of the company?
a. Increased brand sponsorship.
b. Less expensive than its competitors
c. Superior customer service through its products and services.
d. Increased product mix other than insurance
e. The nation’s premier insurance company
Answers: 3
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The company’s choice of its name, Plymouth Rock Assurance, and its motto, "More Than Just Insuranc...
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