Market Research Associates (MRA) is a marketing and consumer research firm based in Hannover that handles customer surveys. One of its clients is a national press service that periodically conducts political polls on issues of widespread interest. In a survey for the press service, MRA determines that it must fulfill sev-eral requirements in order to draw statistically valid conclusions on the sensitive issue of German immigration policy. These are:

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?