Technological Forces The use of technology was a wise choice. It may require a large upfront investment, but the leadership agrees with you that technology and concentrating on the big volume customers will be the only way to shake up the industry. Gr8 Ship sees that they have two options to stand out through technology. One option is to offer large customers greater integration with their internal systems. These customers are looking for ways to cut their costs to compete in their cutthroat industries. We can offer them time savings, increased tracking, and overall efficiencies. The other option is to have complete transparency of delivery times and dates with customer notifications for every step along the delivery continuum. This virtually eliminates lost packages. Which will be a better technology investment for Gr8 Ship