Business, 17.02.2021 08:40 cbwarner1325

Some companies have been criticized for gendering products such as tools and toys in an attempt to appeal to girls and women. The phrase “pink it and shrink it” is sometimes used to describe what critics see as meaningless and cynical attempts to make products feminine. Alyza Bohbot enthusiastically and unapologetically branded City Girl Coffee in a feminine style. Why does this approach work so well for City Girl Coffee?

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Some companies have been criticized for gendering products such as tools and toys in an attempt to a...