Discuss reasons why a business might choose to sell direct to customers through a website with e-commerce facilities, as opposed to through fixed (physical ‘bricks and mortar') premises.

Businesses might prefer selling direct to customers through a website with e-commerce facilities because:

1. For covering a wider distance, distance is not a barrier.

2. For flexibility for customers, as some e-commerce even accepts cryptocurrency payments.

3. For product and price comparison.

4. For saving cost incurred from having fixed (physical ‘bricks and mortar') premises.

5. For saving the cost of paying workers.

6. For maintaining social distancing protocol given by the government especially during the pandemic. This doesn't put anyone at risk.

Explanation:

The question above asks for justifications why a business might choose to sell direct to customers through a website with e-commerce facilities rather than selling to customers through fixed (physical ‘bricks and mortar') premises.

First, selling to customers through a website with e-commerce facilities involve virtual transactions with customers paying for goods and services they are interested in over the internet. With this, customers can pay with their bank cards through e-commerce websites. While selling through fixed (physical ‘bricks and mortar') premises involve direct contact in-person with the customer and possibly payment is made in cash or through any other accepted methods.