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Business, 29.01.2021 03:40 rebecabosca

Cisco is faced with the challenge of selling to IT executives who likely differ in terms of the factors that they weigh most heavily when determining an appropriate supplier of a given information technology product. Most likely, an IT executive that Cisco is seeking to win over is not the only member of the buying center that is tasked with managing the purchase decision process. An IT executive considering the adoption of a new information technology that Cisco is trying to sell to the executive's company, can be viewed as most likely serving in which role(s) within the buying center

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