Business, 25.01.2021 09:00 dooderh

William is the owner and CEO of a Swiss company that makes branded watches for the European market. He decides to enter the US market with a unique watch that runs on solar energy, which none of the competitors are offering. He sets a premium price that is higher than the price
of any other brand in the US market. Which elements of international strategy is William using?
Economic logic
Differentiator

Staging
Vehicle
Arena

Answers: 2

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William is the owner and CEO of a Swiss company that makes branded watches for the European market....