Assume that you have been engaged in an academic Research Project along with your Supervisor at university. The initiative is taken to build Industry-Academia linkages that will mutually benefit both the parties in the long run. The objective of the Research Project is to determine the dynamics of Social Media Marketing for Hospitality sector. In this relevance, your task is to collect first-hand information by conducting interviews with the Travel Agents of the renowned Travel agencies based in Karachi. Keeping in view the above scenario, develop an Interview Guide having at least ten open –ended questions.