, which is the ease with which consumers can sample or use a new product innovation, the diffusion rate.

Trialbility; increases

Explanation:

A marketing mix can be defined as the choices based on pricing strategy, product attributes, communication and distribution strategy that a business firm offer to its potential customers and target markets.

Generally, a marketing mix is made up of the four (4) Ps;

1. Products: this is typically the goods and services that gives satisfaction to the customer's needs and wants. They are either tangible or intangible items.

2. Price: this represents the amount of money a customer buying goods and services are willing to pay for it.

3. Place: this represents the areas of distribution of these goods and services for easier access by the potential customers.

4. Promotions: for a good sales record or in order to increase the number of people buying a product and taking services, it is very important to have a good marketing communication such as advertising, sales promotion, direct marketing etc

Hence, trialbility which is the ease with which consumers can sample or use a new product innovation, increases the diffusion rate.

This ultimately implies that, when a business firm avails its customers the opportunity to try out their newly introduced or invented products, it increases the rate at which the product will become accepted in the market.

answer; /// the above statement is (true);