Company X is an online platform that helps small businesses (e. g., cleaning, tutoring, moving, delivery men, and handymen) market their services. Customers reached will decide on whether to click on the ads and sign up for the service. Company X has 5 channels right now. As a business analyst for the company, your manager needs your insights on channel performance to further optimize the business strategy. Below are a few exercises designed for you to demonstrate your analytical skills and critical thinking. Weâre most interested in the way that you structure your analysis and the process you use to break down analytical problems, rather than your specific answers. We encourage you to support your responses with graphs, tables, or other data visualization in a presentation.

Questions:
a. What metrics will you measure to evaluate the channel performance? How are the five channels performing relative to one another?
b. What can you infer about the relative return on investment from the service types? What might be driving the differences in results?
c. Where would you want more information before drawing conclusions? What additional data would be most useful to you?
d. If the Company X Marketing Team wants to add a 6th new digital channel, how will you support the Marketing Acquisition team pre-launch and post launch as a Senior Marketing Analyst.