Describe the philosophy and practice of integrated marketing communications (IMC) and the five key features of IMC.

Profile the identified target market, Using relevant media channels,

Achieve communication synergy–this is speaking with a single voice, Influence target market’s behaviour, Build customer relationships

Explanation:

1. Profile the identified target market. IMC starts with profiling and understanding customer (‘outside-in’) needs, wants, opinions, interest, purchase behaviours and media habits to determine those communication methods that will best serve the customers’ information needs and motivate them to purchase the brand.

2.Using relevant media channels.

That is, carefully select those toolsthat are most appropriate for the communications objective at hand

and relevant to your brand’s target audience.

3 Achieve communication synergy–this is speaking with a single voice.

All brand elements must strive to present the same message and convey that message consistently across diverse message channels, or points of contact.

4.Influence target market’s behaviour.

Marketing communications must do more than just awareness but rather try to move people to action

5.Build customer relationships.

Successful relationships betweencustomers and brands lead to repeat purchasing and perhaps evenloyalty toward a brand. One way to build brand/customer relationships is the use of frequency, loyalty, or ambassador programs.

someone i feel is a leader in my life id have to say would be my mother because she has give me great advice in life and got me out of tough situations. some characteristics she has are creativity, honesty, commitment, respect for others, and communication. one example of a situation when she demonstrated leadership was when i was working late on homework and i started to get stressed and got upset, she asked me if i needed some , and she me with my work. she demonstrated communication and commitment.

i don't know if this is exactly what your looking for but i hope this !