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Business, 12.01.2021 03:10 leahstubbs

Explore your perspectives on the coupling of marketing and business strategies from both definitional and functional points. To begin, deconstruct the definitions of marketing offered by Drucker (1954 and 1973) and the American Marketing Association into its key elements. What the continuity of thought and context in these ideas What do they have in common and how do they differ – in scope, the substance and in emphasis?

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