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Business, 06.01.2021 19:00 kathleendthomas

12) Diamonds are marketed as scarce resources. Using your cell phones or laptops, look up the definition of a scarce resource. That said, diamonds are actually not scarce - there are many to be
bought and found! The fact that marketers can advertise them as scarce makes it so that they can
charge much higher prices. Which positioning strategy is being used in this case and how? What
is another example of a good that uses this positioning strategy and why?

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12) Diamonds are marketed as scarce resources. Using your cell phones or laptops, look up the defin...

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