Bonds are a popular source of financing because Question 24 options: bond interest expense is deductible for tax purposes, while dividends paid on stock are not. financial analysts tend to downgrade a company that has raised large amounts of cash by frequent issues of stock. a company having cash flow problems can postpone payment of interest to bondholders. the bondholders can always convert their bonds into stock if they choose.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.