One of the previous scenarios is an example of afirmative action, while the order to recognize one of the differences between affirmative action and other is an example of diversity. Now you can compare the two scenarlos diversity: Afirmative action is intended to an Y , whereas diversity is intended to Management at work While reading the newspaper one day, you come across an article dscussing the diversity strategy presented by the cereal and food esc 2

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.