Name a product or type of product that is marketed using horizontal segmentation. How many different product varieties do you estimate around the market? What is the notion of the platonic dish? How did Howard Miscowitz challenge this notion?

How does the speaker define communities in a agrarian society? How did this definition change during the industrial revolution?

What does the speaker say has happened to the producing of goods over the last 50 or 60 years? What does this mean?

40 points

Suppose that a monopolistically competitive restaurant is currently serving 260 meals per day (the output where mr

University hero is considering expanding operations beyond its healthy sandwiches. jim axelrod, vice president of marketing, would like to add a line of smoothies with a similar health emphasis. each smoothie would include two free health supplements such as vitamins, antioxidants, and protein. jim believes smoothie sales should fill the slow mid-afternoon period. adding the line of smoothies would require purchasing additional freezer space, machinery, and equipment. jim provides the following projections of net sales, net income, and average total assets in support of his proposal. sandwichesonly sandwiches and smoothies net sales $ 750,000 $ 1,350,000 net income 120,000 210,000 average total assets 350,000 750,000 return on assetschoose numerator ÷ choose denominator = return on assets÷ = return on assets÷ = profit margin÷ = profit margin÷ = asset turnover÷ = asset turnover÷ = times

Which of the following is the term for something that you can't live without 1. need 2. want 3. good 4. service