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Business, 21.12.2020 17:30 xxkeyxx51

McDonald's is planning to introduce its own plant based product called Mc Plant. McDonald's marketed the new product in selective stores in Canada before considering its release in US. When the company does this, it is engaged in A. development.
B. concept testing
C. pretesting.
D. product launch
E. test marketing

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McDonald's is planning to introduce its own plant based product called Mc Plant. McDonald's marketed...

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