Market research is used to gather information needed to make business decisions. Which of the following is not a reason why you should take a lean startup approach to
this?
Group of answer choices
It is easier to get financing when you have done some testing first
O It can help you avoid costly mistakes from wrong decisions
O You need to pay for research data before you talk to any customer
Talking directly to customers can inform your product design

You need to pay for research data before you talk to any customer

Explanation:

In a lean startup approach, startup companies will gather customers feedback regarding their product and devise their plan based on those feedbacks rather than based on their own intuition.

Even though there are methods that we can use to obtain customers' feedback that require payments (such as purchasing the data from social media ), this isn't always necessary.

One thing that a company can do to obtain customers feedback without paying is to do direct outreach to the customers by sending them emails with their opinion about the products or by creating an online forum specifically for the customers to talk about the product.

answer makes less frequent trips to the bank and firms make less frequent price changes;