Business, 15.12.2020 16:40 officialgraciela67
Helen, a manager for Marshall Manufacturing, spends much of her time reviewing the global, technological, socio-cultural, competitive, and economic factors that can influence the success of her firm's marketing efforts. Helen's efforts indicate that she is involved with environmental scanning. Environmental scanning is the process of identifying the factors than can affect marketing success.
a. True
b. False
Answers: 3
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Helen, a manager for Marshall Manufacturing, spends much of her time reviewing the global, technolog...
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