Individuals can choose to purchase Microsoft stand-alone software packages, such as the Home and Student versions of Word, Excel, and PowerPoint, for $119.99 each. However, they may choose to purchase the Office Home and Student suite, which has all of these applications in the same package, for a price of $149.99. Microsoft is using a pricing strategy.
A) penetration
B) prestige
C) bundle
D) odd-even
E) standard mark-up
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