Procter & Gamble combined research into the attitudes and opinions of the consumers of the product you see below in the video and created one of the most successful strategic communication campaigns of recent years. How can you use this approach (insights into consumers and potential consumers, combined with a creative idea arising from that research) to grow another organization/product/service? Explain and draw parallels to an organization or product or service you are involved with, or would like to be involved with, or you're interested in. This course is only as good as its application to your life.