Case Study Review 1. Explaining What makes the equilibrium price for an advertisement during the Super Bowl different from the normal equilibrium price for a television advertisement? 2. Making Predictions What conditions might lead to a shortage of Super Bowl advertisements? What effect might a shortage have? 3. Defending Do you think pricing for Super Bowl advertising is fair? Explain your reasoning.

If a company’s employees are angry about their work, a visiting auditor may also become agitated, illustrating the power of

Torino company has 1,300 shares of $50 par value, 6.0% cumulative and nonparticipating preferred stock and 13,000 shares of $10 par value common stock outstanding. the company paid total cash dividends of $3,500 in its first year of operation. the cash dividend that must be paid to preferred stockholders in the second year before any dividend is paid to common stockholders is:

Christopher kim, cfa, is a banker with batts brothers, an investment banking firm. kim follows the energy industry and has frequent contact with industry executives. kim is contacted by the ceo of a large oil and gas corporation who wants batts brothers to underwrite a secondary offering of the company's stock. the ceo offers kim the opportunity to fly on his private jet to his ranch in texas for an exotic game hunting expedition if kim's firm can complete the underwriting within 90 days. according to cfa institute standards of conduct, kim: a) may accept the offer as long as he discloses the offer to batts brothers. b) may not accept the offer because it is considered lavish entertainment. c) must obtain written consent from batts brothers before accepting the offer.