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Business, 26.11.2020 20:10 cascyrio2002

In class we discussed the example of LEGO conducting marketing research which ultimately led to the introduction of LEGO Friends, toys primarily for girls. Which use of marketing research does this case most strongly illustrate?a. Monitoring competitorsb. Finding market opportunities or gaps in the marketc. Evaluating new marketing promotions and communicationsd. Changing attitudes and purchase patterns

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