Whole Foods, Corp. advertised that its wheat bread had 50% fewer calories than a competing brand, Lovely Wheat Bread, LLC. In fact, Whole Food's bread had the exact same amount of calories as Lovely Wheat's bread because they were produced by the same third party bread company and sold under two separate names. Whole Food's conduct: a. does not violate the Lanham Act because comparative ads are exempt from the law.
b. does not violate the Lanham Act because of the First Amendment freedom of speech.
c. does not violate the Lanham Act because Wholesome did not act with actual malice.
d. violates the Lanham Act.

Examine the following book-value balance sheet for university products inc. the preferred stock currently sells for $30 per share and pays a dividend of $3 a share. the common stock sells for $16 per share and has a beta of 0.9. there are 2 million common shares outstanding. the market risk premium is 9%, the risk-free rate is 5%, and the firm’s tax rate is 40%. book-value balance sheet (figures in $ millions) assets liabilities and net worth cash and short-term securities $ 2.0 bonds, coupon = 6%, paid annually (maturity = 10 years, current yield to maturity = 8%) $ 5.0 accounts receivable 3.0 preferred stock (par value $15 per share) 3.0 inventories 7.0 common stock (par value $0.20) 0.4 plant and equipment 21.0 additional paid-in stockholders’ equity 13.6 retained earnings 11.0 total $ 33.0 total $ 33.0 a. what is the market debt-to-value ratio of the firm? (do not round intermediate calculations. enter your answer as a percent rounded to 2 decimal places.) b. what is university’s wacc? (do not round intermediate calculations. enter your answer as a percent rounded to 2 decimal places.)