Business, 23.11.2020 18:50 leo4687

In the past, during the Super Bowl, Dorito’s showcases one commercial, which is selected from thousands submitted by consumers. after researching the winners of the Dorito’s commercial contest, explain how Dorito’s uses IMC (Integrated Marketing Communication) to maximize exposure before, during and after the Super Bowl, and how this strategy helps Dorito’s maintain the brand relevant in the eyes of the consumer.

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In the past, during the Super Bowl, Dorito’s showcases one commercial, which is selected from thousa...