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Business, 16.11.2020 18:00 bwjester0

A U. S. golfing equipment manufacturer decided to explore the possibility of entering the Japanese market. They have arranged a meeting with a major Japanese
firm to discuss a joint venture. Three representatives of each firm meet up in San
Francisco. Following the initial introductions the men sat down at opposite sides of
the table. After offering their Japanese guests a drink the U. S. representatives
proceeded to take off their jackets and roll up their sleeves as a sign of 'lets get
down to business'. The meeting was unsuccessful and the joint venture never took
place. What cultural faux pas did the Americans make?

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