Heather Green usually buys Heinz Catsup because she likes its taste. But this morning her local grocery was surprisingly out of Heinz, so she decided to buy another highly advertised brand that was on sale because she really needed it for her meal that night. For Heather, Heinz has probably achieved brand:a. preference. b. insistence. c. nonrecognition. d. rejection. e. extinction.
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Heather Green usually buys Heinz Catsup because she likes its taste. But this morning her local groc...
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