Companies use lots of different strategies to market their products. Many companies have found that supporting relevant charities is one way to do this. Some companies, for example, pledge to donate proceeds to cancer research. But what if the companies in question only donate 1% of their proceeds? Is it still ethical for them to take credit for supporting a charity if they are donating just pennies of each purchase? Consumer dollars may be better spent donating directly to the charity in question, instead of buying the product. What do you think? Are these companies exploiting a disease for profit, or simply using a smart marketing strategy?