Allen Company uses the percentofsales method for estimating bad debts expense. The company's bad debt expense is normally 1% of net credit sales which were 360000 for the year. During the year 500 was written off. The Allowance for Bad Debts account had a beginning credit balance of 1500 . What is the net realizable value of receivables if Accounts Receivable has a balance of 150000?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.